The customer is an object to be manipulated, not a concrete person whose aims the businessman is interested to satisfy.

Society must be organized in such a way that mans social, loving nature is not separated from his social existence, but becomes one with it.

The pleasure in complete domination over another person (or other animate creature) is the very essence of the sadistic drive. Another way of formulating the same thought is to say that the aim of sadism is to transform man into a thing, something animate into something inanimate, since by complete and absolute control the living loses one essential quality of life - freedom.

Man can be conditioned to behave in almost every desired way; but only "almost.

Our main way of relating ourselves to others is like things relate themselves to things on the market. We want to exchange our own personality - or as one says sometimes, our "personality package" - for something.

I love in you everybody, I love through you the world, I love in you also myself.

For [Karl] Marx it is socialist society which realizes "concretely" the religious principles of equality, brotherly love, and freedom.