The customer is an object to be manipulated, not a concrete person whose aims the businessman is interested to satisfy.

We are confronted with the possibility of a war of such destruction that the whole existence of our nation and of the whole world is at stake. And yet, people know it - people read it in the newspapers, people read that at the first attack, a hundred million Americans might be killed. And yet, they talk about it as if they were talking about something being wrong with the carburetor of their car, perhaps.

Reason flows from the blending of rational thought and feeling. If the two functions are torn apart, thinking deteriorates into schizoid intellectual activity and feeling deteriorates into neurotic life-damaging passions.

One cannot fall in love, really; one has to be in love.

What you might call the "symbol pushers" - that is to say, all of the people who deal with figures, with paper, with men, who manipulate - to use a better or nicer word - manipulate men and signs and words. All those today have not only to sell their service, but in the bargain, they have to sell their personality, more or less. There are exceptions.

A person who has not been completely alienated, who has remained sensitive and able to feel, who has not lost the sense of dignity, who is not yet 'for sale', who can still suffer over the suffering of others, who has not acquired fully the having mode of existence - briefly, a person who has remained a person and not become a thing - cannot help feeling lonely, powerless, isolated in present-day society.

There is no word in our language which has been so much misused and prostituted as the word love. It has been preached by those who were ready to condone every cruelty if it served their purpose; it has been used as a disguise under which to force people into sacrificing their own happiness, into submitting their whole self to those who profited from this surrender. [...] It has been made so empty that for many people love may mean no more than that two people have lived together for twenty years just without fighting more often than once a week.