A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

It takes a moment to tell someone you love them, but it takes a lifetime to prove it.

Most people see the problem of love primarily as that of being loved, rather than that of loving, of one's capacity to love. Hence the problem to them is how to be loved, how to be lovable.

Is love an art? Then it requires knowledge and effort. Love is not a spontaneous feeling, a thing that you fall into, but is something that requires thought, knowledge, care, giving, and respect. And it is something that is rare and difficult to find in capitalism, which commodifies human activity.

Today it is not alive. What, then, is this experience of humanism? With the above survey I have tried to show you that the experience of humanism is that — as Terence expressed it — “Nothing human is alien to me”; that nothing which exists in any human being does not exist in myself. I am the criminal and I am the saint. I am the child and I am the adult. I am the man who lived a hundred thousand years ago and I am the man who, provided we don't destroy the human race, will live hundred thousand years from now.

Man is born as a freak of nature, being within nature and yet transcending it. He has to find principles of action and decision-making which replace the principles of instincts.

Love is active penetration of the other person, in which my desire to know is stilled by union. In the act of fusion I know you, I know myself, I know everybody - and I "know" nothing.