A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich FrommWhat most people in our culture mean by being lovable is essentially a mixture between being popular and having sex appeal.
Erich FrommThe mother's and father's attitudes toward the child correspond to the child's own needs.... Mother has the function of making himsecure in life, father has the function of teaching him, guiding him to cope with those problems with which the particular society the child has been born into confronts him.
Erich Fromm. . . freedom to creat and construct, to wonder and to venture. Such freedom requires that the individual be active and responsible, not a slave or a well-fed cog in the machine . . . It is not enough that men are not slaves; if social conditions further the existence of automatons, the result will not be love of life, but love of death.
Erich Fromm