A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich FrommBy equality, one once understood equality in the very same sense in which the Bible speaks of equality: that we are all equal, inasmuch as we are created in the image of God.
Erich FrommThere is a creative pleasure, which, for instance, the artisan in the Middle Ages, or in a country like Mexico, still today has - namely the pleasure of creating something. You find quite a few skilled workers who still have that pleasure: maybe in a steel mill; maybe a worker who works with a complicated machine - he has a sense that he is creating something.
Erich FrommThe destruction of the world is the last, almost desperate attempt to save myself from being crushed by it
Erich Fromm