Man can never stand still. He must find solutions to this contradiction, and ever better solutions to the extent to which reality enables him.

Man today is fascinated by the possibility of buying, more, better, and especially, new things. He is consumption hungry... To buy the latest gadget, the latest model of anything that is on the market, is the dream of everybody, in comparison to which the real pleasure in use is quite secondary. Modern man, if the dared to be articulate about his concept of heaven, would describe a vision which would look like the biggest department store in the world.

Modern capitalism needs men who cooperate smoothly and in large numbers; who want to consume more and more; and whose tastes are standardized and can be easily influenced and anticipated. It needs men who feel free and independent, not subject to any authority or principle or conscience-- yet willing to be commanded, to do what is expected of them, to fit into the social machine without friction; who can be guided without force, led without leaders, prompted without aim-- except the one to make good, to be on the move, to function, to go ahead.

The sick individual finds himself at home with all other similarly sick individuals. The whole culture is geared to this kind of pathology. The result is that the average individual does not experience the separateness and isolation the fully schizophrenic person feels. He feels at ease among those who suffer from the same deformation; in fact, it is the fully sane person who feels isolated in the insane society - and he may suffer so much from the incapacity to communicate that it is he who may become psychotic.

That is not quite enough to make one happy, if one spends eight hours a day in something which in itself has no meaning and interest, except that one gains money from it.

Alienation as we find it in modern society is almost total… Man has created a world of man-made things as it never existed before. He has constructed a complicated social machine to administer the technical machine he built. The more powerful and gigantic the forces are which he unleashes, the more powerless he feels himself as a human being. He is owned by his creations, and has lost ownership of himself.

Creativity is the ability to see and to respond.