I want to create a lifestyle niche for that cool girl who's really into fashion but not too obsessed with it.

I've always been a girl with a massive opinion.

I really believe in keeping your canvas very basic and sort of adding the accouterments from there. I look at creating intrigue with outfits through accessories.

When you're comfortable, you're more confident - I really believe that. If you're walking around in a dress or a pair of shoes that are uncomfortable, it reads all over you.

I've never been a girly-girl, never drawn to things that are fussy.

I like the idea of not looking at trends, not being driven by them. I like what I like and that's it.

My mother gave me a pair of diamond earrings when I was 13. It symbolised becoming a teenager. I also remember getting a collection of costume jewellery from my grandmother when I was in high school.