The road to Hell is paved with unbought stuffed dogs.
Use short sentences. Use short first paragraphs. Use vigorous English. Be positive, not negative.
There is no such thing as great writing - there is only great re-writing!
The sea is the same as it has been since before men ever went on it in boats.
Something, or something awful or something wonderful was certain to happen on every day in this part of Africa.
But did thee feel the earth move?