I never wanted to get into high end in Colombia - the percentage of people who can afford it is very small, and they can shop abroad anyway. It's just not what I had in mind. I wanted to bring international fashion to as many people here as possible, who don't usually get exposed to such styles.

I didn't just want to do something that looks good, but get a product that lasts too.

I never wanted to get into high end in Colombia - the percentage of people who can afford it is very small, and they can shop abroad anyway. It's just not what I had in mind. I wanted to bring international fashion to as many people here as possible, who don't usually get exposed to such styles.

I didn't want people to wait six months to get the clothes, I wanted a very immediate, real feel to it. You see it one night, the next morning you can go and buy the same outfit!