Part of the problem is when we bring in a new technology we expect it to be perfect in a way that we don't expect the world that we're familiar with to be perfect.

The Internet is an incredible business tool. First of all, the Internet/the cell phone - the cell phone is just another way to get at it - I think is having a huge impact in Africa most particularly, where it enables people - suddenly, they know crop prices. They can communicate. It makes their lives more efficient.

I think that the use of copyright is going to change dramatically. Part of it is economics. There is just going to be so much content out there - there's a scarcity of attention. Information consumes attention, and there's too much information.

What's really going on here is, this is a media shift. It's comparable to what happened in the 1950s and the birth of electronic mass media back then.This is the birth of a new kind of personal media, where, instead of we're all watching one program, we're all watching each other. And the history of media makes it really clear. Whenever we have a big innovation, the first wave of stuff we do is pretty crummy. The printing press gave us pornography, cheap thrillers, and how-to books. Television gave us Newt Minow's vast wasteland.

Part of the problem is when we bring in a new technology we expect it to be perfect in a way that we don't expect the world that we're familiar with to be perfect.

People have to understand that they can reject technology. They can turn off their cell phone. They can stop looking at their e-mail. It's there if they want it. It's not being forced on them.

From the business point of view—not to overstate it—intellectual property is dead; long live intellectual process. Long live service; long live performance.