You can make the case that slacktivism is important because it makes people feel affiliated to a movement and be part of it, and talk about it.

It's becoming clear that the world is listening, so now we're trying to get new groups of people talking.

People want to be thought of as something other than a source of money. They want to be thought of as creative, thinking people.

If I use Facebook to stay in touch with my high school friends who are church-going Republicans, I may be getting more ideological diversity than in hanging out with secular progressives on the World Politics sub-reddit.

Creativity is an import-export business.

If we need simple narratives so people can amplify and spread them, are we forced to engage only with the simplest of problems?

Cute. I'm on the waitlist to beta a new product, and have been offered the chance to move up in the list if I tweet about it. Not doing so.