You can make the case that slacktivism is important because it makes people feel affiliated to a movement and be part of it, and talk about it.
Ethan ZuckermanRe-tweeting is a pretty common practice on Twitter, but on an average day, we see maybe one out of 20 posts is a re-tweet.
Ethan ZuckermanCute. I'm on the waitlist to beta a new product, and have been offered the chance to move up in the list if I tweet about it. Not doing so.
Ethan Zuckerman