Modernism, rebelling against the ornament of the 19th century, limited the vocabulary of the designer. Modernism emphasized straight lines, eliminating the expressive S curve. This made it harder to communicate emotions through design.
Eva ZeiselWhen you begin your work, nothing exists. When it is finished it looks as if it just happened, spontaneously, effortlessly, convincingly. It looks as though it had been there all along.
Eva ZeiselIf you want to be creative, don't try to do something new. Doing something new means NOT doing what's been done before, and that's a negative impulse. Negative impulses are frustrating. They're the opposite of creativity, and they never yield good ideas.
Eva ZeiselTo be different is a negative motive, and no creative thought or created thing grows out of a negative impulse. A negative impulse is always frustrating. And to be different means โnot like thisโ and โnot like that.โ And the โnot likeโโthatโs why postmodernism, with the prefix of โpost,โ couldnโt work. No negative impulse can work, can produce any happy creation. Only a positive one.
Eva Zeisel