To be different is a negative motive, and no creative thought or created thing grows out of a negative impulse. A negative impulse is always frustrating. And to be different means โnot like thisโ and โnot like that.โ And the โnot likeโโthatโs why postmodernism, with the prefix of โpost,โ couldnโt work. No negative impulse can work, can produce any happy creation. Only a positive one.
Eva ZeiselI don't call myself an 'industrial designer,' because I'm other things. Industrial designers want to make novel things. Novelty is a concept of commerce, not an aesthetic concept.
Eva ZeiselWhen I met my designs in the market of a remote village in the West Indies, or in the airport restaurant in Zurich, I felt like the mother of many well-behaved children.
Eva ZeiselThe pleasure of making things beautiful or useful involves your feelings as well as your thinking. When your original sketch evolves into a tangible, three-dimensional object, your heart is anxiously following the process of your work. And the love involved in making it is conveyed to those for whom you made it.
Eva Zeisel