Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott FitzgeraldThe mouth was wide open and ripped at the corners, as though she had choked a little in giving up the tremendous vitality she had stored so long.
F. Scott FitzgeraldHis was a great sin who first invented consciousness. Let us lose it for a few hours.
F. Scott FitzgeraldWe can't possibly have a summer love. So many people have tried that the name's become proverbial. Summer is only the unfulfilled promise of spring, a charlatan in place of the warm balmy nights I dream of in April. It's a sad season of life without growth...It has no day.
F. Scott FitzgeraldMost affectations conceal something eventually, even though they don't in the beginning.
F. Scott FitzgeraldThe only way to increase it is to cultivate your own garden. And the only thing that will help you is poetry, which is the most concentrated form of style.... I don't care how clever the other professor is, one can't raise a discussion of modern prose to anything above tea-table level.
F. Scott Fitzgerald