A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.
Fairfax M. ConeSomebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone
Fairfax M. ConeOur job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.
Fairfax M. Cone