In making a web video series number one, you need to have a script that you think is really funny, and it's true to yourself. I think some people use things as a stepping stone, and they want to please people and show them, "Hey, I can do hip guys in Judd Apatow style," and it's not true to them. If there's something you know about, like motorcycles, do something about motorcycles first. Do something that's really true to yourself and find a voice, and make the script as good as possible.

I think the whole definition of a geek is somebody being passionate and focused, and being proud of saying that they're passionate and focused, on a narrow range of subjects.

We knew how important it was to have a DP, because most web videos are horrible, because they shoot against a white apartment wall with no directional mic, you know? Those simple things, like knowing you have to have a sound guy, and that a YouTube video needs as much color as possible.

In making a web video series number one, you need to have a script that you think is really funny, and it's true to yourself. I think some people use things as a stepping stone, and they want to please people and show them, "Hey, I can do hip guys in Judd Apatow style," and it's not true to them. If there's something you know about, like motorcycles, do something about motorcycles first. Do something that's really true to yourself and find a voice, and make the script as good as possible.

I think every role is always exciting and intimidating. I've never had a role where I wasn't intimidated by it.

Now that we've transitioned to more Smart TVs, where people are broadcasting their cable box, I hope that Geek & Sundry is something that people will click on in the future, knowing that they're going to get content that they love.

I believe you are never past the point of creating opportunities for yourself.