People don't appreciate that when you're on the Internet, it's a 24/7 job. Even if you're not releasing episodes, your show is living and breathing on the Internet because there's a community around it. Ninety percent of the work is after the web series is shot, and you have to constantly maintain your community, because it's all you have.

What I love about what I get to do is that I'm allowed to create the stories that I want to tell with minimal interference by some very big corporations like Microsoft and Sprint and EA and BioWare. The advantage that these tech companies have is that they understand the space organically, versus traditional media companies.

I'm super excited about gaming always. That's the thing that I geek out over; those are the vlogs that I'm surfing if I'm not already playing a game at night.

Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.

For the vlogging channel, I wanted to build the infrastructure and build up all the personalities in a way that felt like weren't just forcing the audience to watch everyone we have.

I love sitcoms, and I grew up on sitcoms. That's my tasty junk food. So I wanted to create a sitcom and have some really quirky characters, because most of the stuff they make now is just so marginalized. How interesting is a white guy who's 28 years old and lives in New York? What story have we not seen about a character like that? Just as a writer, it's so much easier to come up with comedy when you have a really oppressed Indian boy. Or a mother who is an addict but still has to take care of her kids.

Doing this web show - people underestimate what it takes to do a web show successfully. They underestimate the amount of work that you have to do to get it to your audience after it's made. I think you have to work so much harder, especially if you don't have a huge budget. You have to know how to get your audience engaged, because the Internet is so distracting, and there are so many choices. People, even if they love your show, will forget to go back for episode four, because you know, people are busy.