As far as the MMOs go, especially with the voice chat, it becomes like hanging out with your friends in a chat channel, and you're playing at the same time. So it becomes a lot more social than people would probably think.

For the vlogging channel, I wanted to build the infrastructure and build up all the personalities in a way that felt like weren't just forcing the audience to watch everyone we have.

My goal in creating Geek & Sundry was to create a community based around web video, and we've accomplished that, especially on our budget.

Doing this web show - people underestimate what it takes to do a web show successfully. They underestimate the amount of work that you have to do to get it to your audience after it's made. I think you have to work so much harder, especially if you don't have a huge budget. You have to know how to get your audience engaged, because the Internet is so distracting, and there are so many choices. People, even if they love your show, will forget to go back for episode four, because you know, people are busy.

I think it's really good to create pockets and events throughout the year that highlight certain things that are really popular on YouTube.

I believe you are never past the point of creating opportunities for yourself.

The cool thing about what I'm doing, I feel, is that with the Internet, I do my Twitter and I have a blog, and I personally answer as many e-mails as I can, and thank people. I'm going to be on House next week, and people are like, "Oh my gosh, Felicia's on House!" And it's almost as if I'm their cousin, or just a friend or a neighbor who did that. Vs. some famous person.