My goal in creating Geek & Sundry was to create a community based around web video, and we've accomplished that, especially on our budget.

I think the whole definition of a geek is somebody being passionate and focused, and being proud of saying that they're passionate and focused, on a narrow range of subjects.

Surprisingly, I think if you're known on the Internet, you're probably an introvert.

In making a web video series number one, you need to have a script that you think is really funny, and it's true to yourself. I think some people use things as a stepping stone, and they want to please people and show them, "Hey, I can do hip guys in Judd Apatow style," and it's not true to them. If there's something you know about, like motorcycles, do something about motorcycles first. Do something that's really true to yourself and find a voice, and make the script as good as possible.

Doing this web show - people underestimate what it takes to do a web show successfully. They underestimate the amount of work that you have to do to get it to your audience after it's made. I think you have to work so much harder, especially if you don't have a huge budget. You have to know how to get your audience engaged, because the Internet is so distracting, and there are so many choices. People, even if they love your show, will forget to go back for episode four, because you know, people are busy.

I learned that lack of budget can be overcome by fan passion if you can get your content to the people who like what you do.

We knew how important it was to have a DP, because most web videos are horrible, because they shoot against a white apartment wall with no directional mic, you know? Those simple things, like knowing you have to have a sound guy, and that a YouTube video needs as much color as possible.