Everyone, left to his own devices, forms an idea about what goes on in language which is very far from the truth.
Ferdinand de SaussureAny psychology of sign systems will be part of social psychology - that is to say, will be exclusively social; it will involve the same psychology as is applicable in the case of languages.
Ferdinand de SaussureWithin speech, words are subject to a kind of relation that is independent of the first and based on their linkage: these are syntagmatic relations, of which I have spoken.
Ferdinand de Saussure