Any psychology of sign systems will be part of social psychology - that is to say, will be exclusively social; it will involve the same psychology as is applicable in the case of languages.
Ferdinand de SaussureThe ultimate law of language is, dare we say, that nothing can ever reside in a single term. This is a direct consequence of the fact that linguistic signs are unrelated to what they designate and that, therefore, 'a' cannot designate anything without the the aid of 'b' and vice versa, or, in other words, that both have value only by the difference between them.
Ferdinand de SaussureOf all social institutions language is least amenable to initiative. It blends with the life of society, and the latter, inert by nature, is a prime conservative force.
Ferdinand de Saussure