We opened El Bulli; there were no secrets there. The recipes were not secret. Anybody who came, the recipes were there for them. This was unthinkable then.

There's a little treat I like a lot called Bollycao. It's like a brioche with chocolate inside, but industrial.

At one point cinema and photography weren't treated as art. Now it's crazy to think they're not. The key question is "What is art today?" The most important artists of the last 20 years are Steve Jobs and Jonathan Ive, because the influence they have had is incredible and they've changed the world. That is art.

For me to go to a restaurant and eat something that is not only good, but totally new, is a double thrill. Double the enjoyment.

I cant live without activity; I cant be sedentary.

What you feel like eating at any given moment is what you should have.

There's so much information that there is disinformation.