It was a complete dream to work with David LaChapelle. I collected his books as a teenager, and I fantasised that he would direct the video for 'Spectrum' from the moment the song was written. I still can't believe it actually happened, 
and I'm completely overjoyed that he felt such a connection with the song.

I feel things in quite an intense way. I'm not actually the most intense person.

I've always been able to just concoct a melody quite easily - it's just kind of instinct, really. You've got to channel your subconscious.

But I was always much more interested in reading fashion magazines than I was music magazines when I was a teenager. Just that sense of romanticism and escapism and the dream of it has always been quite alluring to me, as well as that sense of becoming a character through clothes.

I want my music to sound like throwing yourself out of a tree, or off a tall building, or as if you’re being sucked down into the ocean and you can’t breathe… It’s something overwhelming and all-encompassing that fills you up, and you’re either going to explode with it, or you’re just going to disappear.

Music to me is so internal. It's physical and it's emotional. Whereas fashion is so much about the external that it's almost like a break. It's not inner turmoil. It's total escapism.

The music is so euphoric,as a way of battling the words. It’s like an exorcism, beating it out with drums, shake this demon out, it’s so visceral because the melancholy has to be drummed out. I can’t let it sit inside me.