God is the only being who is good, and the standards are set by Him. Because God hates sin, He has to punish those guilty of sin. Maybe that's not an appealing standard. But to put it bluntly, when you get your own universe, you can make your own standards.
Francis ChanAll my life I've heard people say, 'God loves you.' It's probably the most insane statement you could make to say that the eternal Creator of this universe is in love with me. There is a response that ought to take place in believers, a crazy reaction to that love. Do you really understand what God has done for you? If so, why is response so lukewarm?
Francis Chan