If you based your knowledge of the human species exclusively on adverts, you'd think that the normal condition of humanity was to be a good-looking single person between 20 and 35, with excellent muscle-definition and/or an excellent figure, and a large disposable income.
Francis SpuffordBelief demands that you dispense with illusion after illusion, while contemporary common sense requires continual, fluffy pretending - pretending that might as well be systematic, it's so thoroughly incentivised by our culture.
Francis SpuffordThe emotions that sustain religious belief are all, in fact, deeply ordinary and deeply recognisable to anybody who has ever made their way across the common ground of human experience as an adult.
Francis SpuffordIf your memory was OK you could descend upon on a bookshop – a big enough one so that the staff wouldn’t hassle a browser – and steal the contents of books by reading them. I drank down 1984 while loitering in the 'O' section of the giant Heffers store in Cambridge. When I was full I carried the slopping vessel of my attention carefully out of the shop.
Francis Spufford