Writers and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.
Frank BruniWriters and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.
Frank BruniYou're encouraging a response in citizens and the public, that has nothing to do with an informed decision, that has nothing to do with policy, that has nothing to do with any of that but that just kind of turns it into a competition they're watching as if they're watching the Preakness or the Belmont Stakes and I think if we want people to make more cool-headed, sober-minded decisions covering elections as horse races is the antithesis of doing that.
Frank BruniWe've given people both in print and even more so on TV these enormous doses of Donald Trump because people are consuming enormous doses of Donald Trump. If we had gotten a signal that John Kasich got as big an audience, believe me, you would have seen a lot more of John Kasich so it's complicated who's to blame, the media or the people consuming the media.
Frank BruniAnother way in which our system is unfair. Why do Iowans get so much of a bigger voice every four years than everybody else? Ditto for New Hampshire. There are proposals and it could well happen that we could have a rotating calendar where different years different states went first. I would endorse that.
Frank Bruni