Writers and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.
Frank BruniWe still write too many stories that are "state of the race" stories that are informed almost solely by what the polling shows and by what we're then deducing about who's up, who's down, and I'm just not sure that's very helpful to readers, it certainly doesn't elevate the debate and, and the problem is if you, if you cover these things, and I don't think the Times is particularly culpable, I think other news organizations are worse, if you cover them in an entirely "who's up, who's down" horse race way.
Frank BruniI wanted us to be careful about, going to the corner diner, interviewing three people and saying, "here's the mood of the public."
Frank BruniI remember going to a Trump rally in South Carolina, and it was really important and it was really interesting to talk to the people who'd shown up there because they were not caricatures, and so often Trump voters, Trump supporters were being portrayed in the media, probably I'm guilty of it as well, as caricatures. Each of these people, and I talked to maybe a dozen of them, had a very particular reason why he or she was supporting Donald Trump , but these were not casual, inexplicable decisions.
Frank BruniAre you telling me that the polite little note I sent my college alumni magazine has, by some unbeknownst series of errors, come to be printed in The Paper of Record, instead? What a fiasco!
Frank BruniIn terms of the rise of social media and the kind of discourse that it encourages, the kind of pointed attitude it encourages, in terms of the number of venues like our conversation here where reporters who are not technically opinion columnists are giving analysis that's invariably gonna edge into opinion. I think our journalism is getting much more almost European in terms of that, that ideal of objectivity exiting it.
Frank BruniI can't speak for the news side 'cause I'm on the opinion side. But what I have noticed that the news side has done and, and to be really honest I think the news side pays too much attention to polls, but I think they're trying to restrain themselves by for instance there's a rubric called Poll Watch, um, that appears in a stream of a whole bunch of other political news where they can gather all that polling information for those people who really want it.
Frank Bruni