Writers and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.

I can't speak for the news side 'cause I'm on the opinion side. But what I have noticed that the news side has done and, and to be really honest I think the news side pays too much attention to polls, but I think they're trying to restrain themselves by for instance there's a rubric called Poll Watch, um, that appears in a stream of a whole bunch of other political news where they can gather all that polling information for those people who really want it.

We are constantly bemoaning that we have two nominees, Hillary Clinton and Donald Trump, who are when you put them together as unpopular a duo as we have ever had in our kind of Final Two for the presidency. There are reasons for that, regardless of who ends up winning and going into the White House, I think we need to take dig, those of us in the media, because we're the ones who can foster these discussion and ask the question what is it about the system that got us to a point where most of the people heading to the polls are holding their nose as they cast their vote?

I think with Donald Trump we're seeing the sort of utterly vanished line at long last of enter - between entertainment and politics. I mean there's always been an enormous dose of entertainment in politics. Trump has completely erased that line but the Trump phenomenon when it comes to where the media's culpability is how much we should be beating ourselves up, that's a complicated question because one of the distinctive features of our era is we know exactly what consumers are doing almost in real time.

Another way in which our system is unfair. Why do Iowans get so much of a bigger voice every four years than everybody else? Ditto for New Hampshire. There are proposals and it could well happen that we could have a rotating calendar where different years different states went first. I would endorse that.

I think the media has to continually remind itself, and I think we do but sometimes not well enough that we're not just an economic property.

If you look at why do we end up with the nominees that we get often? It's because you have only a very small number of Americans participating in the primaries, and those people tend to be your most dyed in the wool partisans.