We've given people both in print and even more so on TV these enormous doses of Donald Trump because people are consuming enormous doses of Donald Trump. If we had gotten a signal that John Kasich got as big an audience, believe me, you would have seen a lot more of John Kasich so it's complicated who's to blame, the media or the people consuming the media.
Frank BruniWe need to talk to voters in large enough numbers and we need to have conversations that are probing and sustained enough that we understand where they're coming from because nothing is nonsensical. You know, in a democracy, in an election, in an electorate there's a reason why things are happening and it's incumbent upon us to delve deep enough to get at those reasons.
Frank BruniWriters and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.
Frank BruniAfter all, a creature without passionate conviction doesn't cling to extremes. He surveys the scenery and makes sure his outfit doesn't clash.
Frank BruniEven if you're trying to remain objective, even if you're trying not to mount any campaigns or endorse anything, when you cover an issue you are at least encouraging people to think about all the possibilities and if you're not covering political reform, electoral reform, you can write stories about them that don't say we must do this but just educate people on the fact that there are various advocates who are tugging us in that direction, that can present the arguments of those advocates, and I do think that's an issue we for some reason completely turned away from.
Frank Bruni