As much as we pretend otherwise, we want what's comfortable, and we're afraid of the different. We're afraid of change.

If the general public demanded better, they'd get better, because the market­place responds to the public's needs and desires.

Well, I've always just - I've never really gone out looking for work. I always waited for it to sort of hit me on the head.

On certain projects, on big public projects, people definitely are interested in making them greener, but on smaller projects with tight budgets it can be harder.

My father probably - he had flashes of creativity - he used to do store windows for fruit stores that he worked in and stuff.

I don't know how to overcome this perception that I'm extravagant.

Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.