It's not elitist to acknowledge that everyone has a unique signature and everyone is different.
Frank GehryCardboard is another material that's ubiquitous and everybody hates, yet when I made furniture with it everybody loved it.
Frank GehryI found the material that people hated the most and used the most. So, I was going and try and see if I could play with it sculpturally.
Frank GehryYou have freedom, so you have to make choices - and at the point when I make a choice, the building starts to look like a Frank Gehry building. It's a signature.
Frank Gehry