Everyone has a desire, if not a need, to use their individual signatures. Whenever people meet to talk about a project, even stuffy old businessmen, they say they want to create something new.
Frank GehryIt's a metaphor for what we're being told: "Just stay in the box, kid, don't muddy the water." Parents say it to their kids. Teachers say it. Schools do. And so people become immune to the sameness.
Frank Gehry