You have freedom, so you have to make choices - and at the point when I make a choice, the building starts to look like a Frank Gehry building. It's a signature.

I think the biggest problem with 'industrial' architecture is that it's lost its sense of humanity. Minimalist stuff drains all the humanity out of it. That idea works great for the money thing, but it doesn't work great for the feeling thing.

You've got to bumble forward into the unknown.

That's what you have to find in architecture. You have to find your signature. When you find it, you're the only expert on it. People can say they like it or don't like it. They can argue about it, but it's yours.

It's not elitist to acknowledge that everyone has a unique signature and everyone is different.

China is building cities for a 20 to 40 percent increase in population. India is quickly growing. The carbon footprints of that and other development around the world are overwhelming.

Generally people are more impressed with the services and the comfort issues than the design.