A ruler must learn to persuade and not to compel... he must lay the best coffee hearth to attract the finest men... a good ruler has to learn his world's language... it's different for every world... the language of the rocks and growing things... the language you don't hear just with your ears... the Mystery of Life... not a problem to solve, but a reality to experience... Understanding must move with the flow of the process.
Frank HerbertDemagogues are so easy to identify. They gesture a lot and speak with pulpit rhythms, using words that ring of religious fervour and god-fearing sincerity. Sincerity with nothing behind it takes so much practice. The practice can always be detected. Repetition. Great attempts to keep your attention on words.
Frank HerbertGovernments do not know what they cannot do until after they cease to be governments. Each government carries the seeds of its own destruction.
Frank HerbertThere's an unwritten compact between you and the reader. If someone enters a bookstore and sets down hard earned money (energy) for your book, you owe that person some entertainment and as much more as you can give.
Frank Herbert