A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.

My fingers are not as fast as my brain - which isn't that much to type home about anyway.

A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.

If you want to see the sunshine, you have to weather the storm.