Taste is a matter of ignorance. If you know what you are tasting, you don't have to taste.

So here I stand before you preaching organic architecture: declaring organic architecture to be the modern ideal and the teaching so much needed if we are to see the whole of life, and to now serve the whole of life, holding no traditions essential to the great TRADITION. Nor cherishing any preconceived form fixing upon us either past, present or future, but-instead-exalting the simple laws of common sense-or of super-sense if you prefer-determining form by way of the nature of materials.

Consider everything in the nature of a hanging fixture a weakness, and naked radiators an abomination.

Take nothing for granted as beautiful or ugly, but take every building to pieces, and challenge every feature. Learn to distinguish the curious from the beautiful. Get the habit of analysis - analysis will in time enable synthesis to become your habit of mind. 'Think simples' as my old master used to say - meaning to reduce the whole of its parts into the simplest terms, getting back to first principles.

The truth is more important than the facts.

Less is only more where more is no good.

Regard it as just as desirable to build a chicken house as to build a cathedral. The size of the project means little in art, beyond the money matter. It is the quality of the character that really counts.