The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. When we are happy, we are not [rational]. In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.

I do a lot of work in travel and tourism, and I think this story is in the book. This woman is in a hammock, and she's got the beach below her and the sky above her, and the ocean beyond her. She's relaxing. She's got a drink in her hand and a book. Every woman sees this picture and says, I want to be in that hammock. Every guy sees the picture and says, I want to be in that hammock with that woman. It works for everybody.

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.