The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

I tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any Hollywood actor. John McCain, his opponent - Stevie Wonder reads a teleprompter better than John McCain.

If you're a good numbers person, you're a bad language person.

FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it for almost a decade to communicate the passion of delivering a package. The more passionate you are, the more successful you are.

Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.

What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.