Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

The visual is important. "Let's get to work" says let's get it done, and that's what they want.

There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.

If you're a good numbers person, you're a bad language person.

By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a voice for print. So I apologize for the sandpaper you're listening to.

The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is "1984." Room 101 in "1984" - everyone's read it, and we all have our own imagination of what that looks like.

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.