Improving your process won't move you from good to great design. It'll move you from bad to average.
Fred BrooksThe hardest single part of building a software system is deciding precisely what to build the most important function that software builders do for their clients is the iterative extraction and refinement of the product requirements. For the truth is, the clients do not know what they want. They usually do not know what questions must be answered, and they have almost never thought of the problem in the detail that must be specified.
Fred Brooks