I am more convinced than ever. Conceptual integrity is central to product quality.

Software and hardware design is less different than software designers think, but more different than hardware designers think.

Systematically identity top designers as early as possible. The best are often not the most experienced.

Product procedure...must securely protect the crown jewels, but, equally important, it must eschew building high fences around the garbage cans.

Present to inform, not to impress. If you inform, you will impress.

We tend to blame the physical media for most of our implementation difficulties; for the media are not "ours" in the way the ideas are, and our pride colors our judgement.

A computer program is a message from a man to a machine. The rigidly marshaled syntax and the scrupulous definitions all exist to make intention clear to the dumb engine.