I don't just want to put a price tag on pieces because I can. I don't want put a price tag on pieces that are unreasonable either. Just because people might buy it doesn't mean you won't alienate fans eventually.

If you don't have customers to sell to, you can't commit to anything with textile factories or manufacturing factories because you don't know if you'll be able to sell the quantities they're asking you to fill.

I was working a corporate job for years and it always felt restrictive, it felt like I was doing something I wasn't supposed to be doing.

Even though I wasn't making a lot of money I was enjoying what I was doing.

I'm based in Atlanta so there weren't a lot of people to talk to about fashion because no one was really doing it on the scale that I wanted to do it. I had to do a lot of research on my own.

I didn't go to school for fashion, I didn't have anybody to teach me anything about fashion - that's all I knew how to do, graphic design.

I wanted to give people an experience. I wanted them to get their money's worth.