The slideshow "is a very primitive form that quickly becomes predictable and repetitive."
Fred RitchinPhotographs need to demand the viewer's attention, often implicitly, posing questions as to the nature of what is being depicted. Photographs are not there to show us the world, but to show us a version of what may be happening.
Fred RitchinMultimedia is not more media, but the employment of various kinds of media (and hybrid media) for what they each offer to advance the narrative.
Fred RitchinThere is enormous need for professionals who know how to tell stories with narrative punch and nuance, who can work proactively and not just reactively, and whose approach is multi-faceted. We need more "useful photographers."
Fred RitchinThe inherent non-linearity of the digital allows for more input from others, including the subject and reader as collaborators. The top-down, bedtime-style story is of limited use. A non-linear narrative that allows for increased complexity and depth, and encourages both subject and reader to have greater involvement, will eventually emerge more fully from the digital environment. This, in a sense, is the more profound democratization of media.
Fred Ritchin