I tell people if I want to make a film I just go make it so you can make yours.

I come from a time when pop music was the coin of the cultural realm and in a certain way was the only coin of the realm; movies didn't matter as much, and not TV - it was all about pop music. In the era when I started - which was the early '60s - it was all about singles leading to albums.

If you mentioned Hanna-Barbera to people, they said, "Oh yeah, Flintstone, Yogi, Scooby-Doo, Jetsons," and that was pretty much it. We have characters with very high recognition factors and great films, but no organized plans for really making the most of them and increasing their value.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

If you were to look at an old 'Betty Boop' cartoon or an 'Out of the Ink Well' animation, there are many things about 'Adventure Time' that really remind you of that, even though it doesn't look like any of those cartoons.

I tell people if I want to make a film I just go make it so you can make yours.

Castle Rock and New Line each have their strengths, but the great thing about New Line is that they are a real focused-market, niche-market player who understand franchises. They probably understand the franchise business in motion pictures better than anyone else out there.