Science fiction is the very literature of change.

My first thought was always a cigarette. It still is, but I haven't cheated.

Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.

You don't think progress goes in a straight line, do you? Do you recognize that it is an ascending, accelerating, maybe even exponential curve? It takes hell's own time to get started, but when it goes it goes like a bomb.

A good science fiction story should be able to predict not the automobile but the traffic jam.

You can't trust reason. We threw it out of the ad profession long ago and have never missed it.

I'm pretty catholic about what constitutes science fiction.