Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.

It's clear that science and science fiction have overlapping populations.

My first thought was always a cigarette. It still is, but I haven't cheated.

I don't think the scientific method and the science fictional method are really analogous. The thing about them is that neither is really practiced very much, at least not consciously. But the fact that they are methodical does relate them.

You can't trust reason. We threw it out of the ad profession long ago and have never missed it.

I'm doing a book, 'Chasing Science,' about the pleasures of science as a spectator sport.

You can't really predict the future. All you can do is invent it.