Few - very few - of our attainments are so profound that they are valid for always; even if they are so, they need adjustment, a straightening here, a loosening there, like an old garment to be fitted to the body.
Freya StarkThe language of salesmanship was no doubt born with the first fashions in fig leaves in the garden of Eden. A strange concept has grown around it: if something is to be sold, inaccuracy is not immoral. Hence the art of advertisement - untruthfulness combined with repetition.
Freya Stark