Most DRM solutions diminish the value of the product by either directly restricting a customer's use or by creating uncertainty.
Gabe NewellEverybody understands that you're supposed to say 'our employees are our most valuable asset' to the point where, even if it's really true, they're not going to really trust you until you've earned that - same with customers.
Gabe NewellPeople who are constantly looking for the opportunity to do something new are also people who are not going to be helped by having job titles - job titles create expectations of specialization and focus which don't map really well to creating the best possible experience for your customers.
Gabe Newell