We started off with a set of objectives for what we needed to communicate with the company's identity, created several proposals intended to meet those objectives, and picked the one that did the best job.
Gabe NewellOne thing that we have learned is that piracy is not a pricing issue. It's a service issue.
Gabe NewellThe programmers of tomorrow are the wizards of the future. You're going to look like you have magic powers compared to everybody else.
Gabe NewellI think it's really clear that Sony lost track of what customers and what developers wanted. I'd say, even at this late date, they should just cancel it and do a do over. Just say, 'This was a horrible disaster and we're sorry and we're going to stop selling this and stop trying to convince people to develop for it'.
Gabe Newell