People need to be educated so that they can make intelligent moral choices

When it comes to animal agriculture, there is conventional, which is rally hideous, and 'compassionate' and 'certified humane' or whatever, which 'may' be 'slightly' less hideous. But it is all torture. It's all wrong. These 'happy' gimmicks are just designed to make the public feel better about exploiting animals. Don't buy the propaganda of 'happy' exploitation. Go vegan and promote veganism.

Veganism must be the baseline if we are to have any hope of shifting the paradigm away from animals as things and toward animals as nonhuman persons.

Any serious social, political, and economic change must include veganism.

The distinction between meat and other animal products is total nonsense. Vegetarianism is a morally incoherent position. If you regard animals as members of the moral community, you really don’t have a choice but to go vegan.

We need to reshape the movement as one of grassroots activists, and not 'professional activists' who populate the seemingly endless number of national animal rights groups. For many people, activism has become writing a check to a national group that is very pleased to have you leave it to them. Although it is important to give financial support to worthy efforts only, giving money is not enough and giving to the wrong groups can actually do more harm than good.

Not only are the philosophies of animal rights and animal welfare separated by irreconcilable differences... the enactment of animal welfare measures actually impedes the achievement of animal rights... Welfare reforms, by their very nature, can only serve to retard the pace at which animal rights goals are achieved.