My preference will always be theatre because it's where my heart lies and it's what I started with and eventually I want to direct it. It's where my real interest is. But I just love trying out new stuff. Acting for me isn't just for me about being in front of a camera ... it's so much more than that. It's always about telling a story and there are so many ways of doing that, so I'll always want to try something else.
Gemma ArtertonMy family was never cultural in that we never went to see plays, my mum wasn't very into films.
Gemma ArtertonMy mom used to sell Avon when my mom was a kid for about three years, and so it was like the first make up I saw. And when I first found out about makeup it was Avon makeup and I remember putting my mom's red lipstick on my cheeks and thinking that is where it went, and that was Avon. So it's weird how your life turns out and how things come round, and it is brilliant.
Gemma ArtertonI was approached by Avon which took me by surprise, cause I thought "why me?" I thought it would be Olga, but they wanted me to be the face of their fragrance and since filming Bond I have recorded an ad that looks great and obviously the stills. It's brilliant because I never thought I would get to do anything like that and it is a lovely opportunity.
Gemma Arterton