I was approached by Avon which took me by surprise, cause I thought "why me?" I thought it would be Olga, but they wanted me to be the face of their fragrance and since filming Bond I have recorded an ad that looks great and obviously the stills. It's brilliant because I never thought I would get to do anything like that and it is a lovely opportunity.
Gemma ArtertonIn London I'm out and about all the time. I walk everywhere, so people do recognise me and they've probably seen me before so they're not bothered anymore. But I think that's a good thing because if you try and remain mysterious people are surprised when they see you. With me, I think they're just bored of seeing me - but that suits me just fine because I like to live as much of a normal life as I can. That's why I love living in London. People are very respectful of your privacy. If they see you having a coffee in a coffee shop, they're not going to interrupt you.
Gemma ArtertonI think when you write an enigmatic character into a film, you have to have real confidence that the audience are going to go with it.
Gemma ArtertonSometimes, I feel that if you're a strong, independent woman it scares people away, but actually it does the opposite.
Gemma ArtertonI've nearly walked off very big films before, and I would, because I don't want that in my life. I want to enjoy the work I do.
Gemma ArtertonMy preference will always be theatre because it's where my heart lies and it's what I started with and eventually I want to direct it. It's where my real interest is. But I just love trying out new stuff. Acting for me isn't just for me about being in front of a camera ... it's so much more than that. It's always about telling a story and there are so many ways of doing that, so I'll always want to try something else.
Gemma Arterton