They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.
Gene SiskelAs a critic, I try very hard to say exactly what I think. And in a medium in which we are well-known for the binary thumbs up and thumbs down, I try to be able to give the mixed review. But most pictures fall into that middle ground, so I wrestle over which way my thumb is going to turn. It's not flip.
Gene Siskel